Selling Motordom: Safe and Sexy & Get Out of the Way

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If you picked up Friday’s Vancouver Sun, you were treated to a front page advertisement from Hyundai in bold letters proclaiming that the 2018 Sonata was “Safe and Sexy”.

So what exactly does that mean? In the very tiny print, this vehicle is a “top safety pick” IF equipped with autonomous emergency braking AND LED headlights. It has been suggested that up to 80 per cent of low beam headlights might not provide adequate stopping distances at speeds above 40 miles per hour according to the American Automobile Association.  Pedestrian deaths were up nearly 10 per cent in the United States in 2015, but that was largely due to distracted drivers, not dim headlights. As many pedestrians in low light situations will attest, the light bounce of the new LED headlights make visibility extremely difficult when using crosswalks on streets.


The  pedestrian beware message is echoed by Mercedes in…

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