City of Vancouver Redoing Three-Month Old Brand-Back to the Logo-Part Two

Price Tags


Instead of concentrating on issues like housing diversity, seniors needs, and affordability the City of Vancouver council is wading back into predictable waters. The Mayor wants to change the City’s logo once again in an elongated process sure to take up lots of staff time. As Wanyee Li reports in the Metro News, the wordmark approved last February may be rescinded today “in response to public outcry after the original proposed version was revealed. Residents mocked the gotham-fonted logo due to its simplicity and $8,000 price tag while local designers signed an open letter that criticized the process used to create the new logo.”

As Price Tags previously reported, this Council has turfed the Vancouver logo used throughout the Olympics for a rather bare bones version of the same, in Vancouver Canuck hockey colours. Price Tags also talked about the original logo and gave a bit of…

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