Where the Colour Becomes the Message-Paul Smith’s Pink Wall

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Its seemed like a simple thing, but became a icon in Los Angeles without really trying. When British designer Paul Smith opened up shop on Melrose Avenue in West Hollywood 11 years ago he painted the concrete wall a very very bright pink. Originally thinking that this would attract passing motorists, this wall has become the message for thousands of Instagram photo takers with over 44,000 posts on the tag #pinkwall.

Paul Smith’s Pink Wall has even been featured in Fashionista.com where Dani Mau noted One visitor I spoke to even referred to it as a “landmark,” and as of a few months ago, it has its own security guard tasked with preventing cars from colliding with photo-takers and attempting to enforce the no-professional-cameras rule.There wasn’t one moment during my time there that the wall wasn’t at least 70-percent occupied by friend groups, couples and even entire families taking…

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