New City of Vancouver Logo Benched

Price Tags

logo-1Metro News reports that the rather simple design for a new City of Vancouver logo which as  Melody Ma has pointed out on Twitter is in Canuck hockey colours-has gone back to the drawing board.

For people that love Vancouver and care about its image and branding, the logo is important stuff. It will be used on city signs, business cards, stationary and flags.As previously reported in Price Tags, the City spent $8,000 or over $500 a letter to get a rather bland design, which apparently even imitated  the Gotham font of that of the City of Chilliwack . Readers can also review the Abbotsford logo below.


We have somehow decided that chunky graphics are the way to go in a retro 1970’s mod style, with similar lettering and the lack of a cool mountain or scene graphic. Jen St. Denis of Metro News took it one step…

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