Reboot, Renew, Rebrand that City

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With a whole bunch of other issues going on, the City has decided to change its brand. As Wanyee Li reports in the Metro News  there was a need to create a new watermark that was recognizable for people whose first language was not English. So what is rebranding? Wikipedia describes it as  a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”

The Council report states that the” prime business trigger for this activity is referenced in the Vancouver Innovation Economy presentation to Council…In addition, results from a 2016 “Quality of Living Index” report conducted by Mercer and released annually states that Vancouver is ranked number five on a list of cities with the best quality of life…

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