Message Received — Loud and Clear

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A recent PSA by Alberta Transportation delivers a loud and clear message.

Motorists — here are a bunch of sure-fire excuses to keep in mind when you mow down a pedestrian in a crosswalk. Yep — keep on grinning. Thumbs up, baby, you’re golden.

Peds — it’s always your fault.  And you’re not safe anywhere.


After much outrage, Alberta Transportation pulled the message.  But it’s hard to understand how peds are singled out like this, when the facts of the matter are quite clear as to what the source of the danger is.

According to the City of Vancouver’s 2012 Pedestrian Safety Study:

The vast majority of collisions at intersections involved drivers failing to yield to pedestrians when pedestrians had the right-of-way. ƒ

One quarter of all pedestrian collisions took place at mid-block locations, where the pedestrian was either crossing the street at a mid-block crosswalk or a location without a…

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