In what is a pretty well thought out and executed play, AirBnB has announced their latest venture. The upstart technology has made inroads in providing access to local rentals to their paying customers, often circumventing local by-laws on monthly rentals. But as The BBC reports they now have incentivized local knowledge by allowing locals to provide a kind of concierge service to those folks visiting AirBnB rentals.
As one of the founders Dan Chesky states“We decided to curate.” The process includes helping hosts design professional old-movie-style posters to advertise their experience, and to record nifty short trailer videos to share more information. Called “Trips” local hosts can then take those guests out on “experiences”.
AirBnB has been criticized for taking rentals out of the local housing markets and driving rents up. While taking out ads where AirBnB hosts extol the value of the service to paying their mortgage…
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