The “Santana Row” effect coming to your commercial area

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There is a new “mall reinvention” in town-and you may  find it on a street near you.As reported in the East Bay Times there is something called the “Santana Row” effect, named after the San Jose California location which attracts people to stroll and linger around the area, even if they are not purchasing goods at the luxury shops, or sipping French coffee in the cafes. The emphasis is on a “gathering place and sense of community, not just a place to shop”.

There is something similar in Aurora Colorado where there are streets of pretty sidewalked and gardened retail stores anchored by a pseudo campanile which also housed the area’s library. The Santana Row effect in  California is embracing what is a nationwide planning trend that seeks to undo the great American enclosed mall and the cars that come with it.

The Santana Row effect uses a…

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