A Tower by Any Name other than…

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BBC News reports on what happens when your brand and your name is Donald Trump. The Vancouver hotel designed by Arthur Erickson that was to open with the Trump name is now delayed until 2017, with the name covered on the front of the building. Local City Planner Brent Toderian was one of the first people to publicly call for the  building to drop the Trump moniker. In December 2015 the Mayor of Vancouver also wrote a letter mentioning a petition with 50,000 names asking for a name change for the tower. Even the Premier got involved saying “Donald Trump does not represent our city.”

And in Toronto, the Trump building which opened in 2012 is now facing a lawsuit from investors who claimed they were “misled” into investing in the project.

Typically the Trump organization does not own these buildings but operates and manages the hotel portion and…

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