Mexican Uber Advertising in the Annoying Drone Category

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backtothefuture

In the movie classic Back to the Future II Marty McFly encounters a drone walking a dog down the street.  Twenty seven years later the MIT Technology Review  reports that drivers stuck in traffic in Mexico City were subjected to a feast of drones holding signage with Uber sponsored messaging aimed at the single driver on the road. Messages included: “Driving by yourself?” some scolded in Spanish. “This is why you can never see the volcanoes”—a reference to the smog that often hovers over the mega-city and obscures two nearby peaks.

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 As Bloomberg points out, Uber already does more business in Mexico City than any other city it operates in, and Brazil is its third-largest market after the U.S. and India. Uber sees Latin American countries as generally easier targets for expansion than either of its top two markets.

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The use of drones for advertising services also…

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