Main Street and the Hip-o-Metre

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As reported on Global News and in the business section of the Vancouver Sun Main Street has been named by the Cushman & Wakefield real estate firm as one of the fifteen “cool” streets in North America. And please forgive them, but the firm uses a “Hip-O-Metre”. The full copy of the report is available here.

The report describes the emergence of  a new brand of consumer-the millennials who are looking for products in the mid-market price range. Cushman & Wakefield notice that millennials are not flocking to malls or the typical commercial streets, but to what they call “cool streets”. These streets are quirky and different, with retailers that actively and independently engage shoppers in unique experiences.

Noted in the Vancouver Sun,  “Main Street, with its independent shops and eateries, was assigned the “up and coming” designation on the study’s “Hip-O-Metre,” which measures an area’s development stage…

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