Changing Retailing into “Experiences”

Price Tags

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The Economist in their June 18th edition has an article describing the changing face of retailing. Price Tags has been exploring the creation of the new Tsawwassen Mills, a mega mall which will also be a “fashion experience”. The mega mall announced they were hiring 1,000 employees in Business in Vancouver, with an expected 3,000 employees to be their full staff.

But something is happening on Britain’s commercial fashion streets that may impact the new Tsawwassen Mills mega mall, and other retailing as well. The example used is the Hard Rock Cafe-Britons like eating at the cafe, but patronage of the clothing side of the business has fallen off.

The Economist describes the retail market as “soggy”. Non-food sales and clothing sales been contracting. And remember the mention of Howard Schultz, the CEO of Starbucks making his coffee shops “experiences” that you will go to the mall…

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